Direction Sweater DM
Direction Sweater DM
Direction Sweater DM
Direction Sweater DM
Direction Sweater DM
Direction Sweater DM
Direction Sweater DM
Direction Sweater DM
Sale
Sale
Sale

Direction Sweater DM

All-over light weight printed sweater, inspired by the art of Benjamin Smith. Crewneck collar and predominant light-blue colour.
$630.00 $315.00 AUD
Sale
Tax & Duties included. Free Express Shipping Worldwide.
Size
Size guide

Alessandro is wearing L - His measurement:

  • Height 189cm (6’2”)
  • Chest 99cm (39")
  • Waist 76cm (30")
  • Hips 93cm (36.5")

Blake is wearing M - His measurement

  • Height 189cm (6’2”)
  • Chest 87cm (34”)
  • Waist 74cm (29”)
  • Hips 87 cm (34”)
Size Spec Description (CM) S M L XL XXL
A - Body Length 67 68.5 70 71.5 73
B - Chest Width (buttoned up) 58.5 60.5 62.5 64.5 66.5
C - Back wide shoulder 50.7 52 53.3 54.6 55.9
D - Sleeves Length + Cuff 63 64 65 66 67

Made In Italy

Impeccable Quality

Ethical Production

Eco-Friendly

Designer Garment

Limited Edition
Only 6 left in stock. Order soon.

Free shipping/returns. Tax & Duties Included.

Return At Any Time | Lifetime Guarantee

$208USD Gift With Purchase

  • Limited Edition
  • Made In Italy
  • The Chasing Drop
  • Free Shipping
  • Limited Edition
  • Made In Italy
  • The Chasing Drop
  • Free Shipping
  • Limited Edition
  • Made In Italy
  • The Chasing Drop
  • Free Shipping

PRODUCT DETAILS

KEY FEATURES
  • 100% Made in Italy using luxury Italian fabrics.
  • GOTS organic cotton/denim and ethical production.
  • All-over printed fit Sweater.
  • Round fit neck.
  • Fresh paint feel.
  • One-of-a-kind, the artwork placement is at random and changes for each piece, making it unique.
  • Styling guide - Street-style garment. Suggested for casual gatherings or at work.
MEANING BEHIND THE GARMET
  • The piece is inspired by the DIRECTION ARTWORK, designed by Benjamin Smith. See below the artist’s interpretation:
  • “It is all about progression and moving forward. Like many others, I strive to be a better person than I was yesterday. Progressing on our goals, passions, desires, and getting closer to where and who we want to be is the narrative here. Is there an end goal or moment? Do we just keep on going until we can’t anymore? I don’t know. We will face obstacles pursuing our desires; I represent this in the painting with directional symbols overlapping, moving in tandem, and conflicting with one another, but in the end…THE ONLY WAY IS UP.”
CREATIVE DIRECTOR
  • Luhniio Choi, DE MARF's creative director, has worked for some of the major fashion houses worldwide, with his creations being featured in VOGUE, WELLA Collection Show, GRAZIA, ELLE, THE US PARIS, FORBES, and more.
  • Previously designed garments for celebrities such as BEYONCE, RITA ORA, BELLA HADID, and more.
FABRICS, COLOUR, FEEL & CARE
  • Fabrics Composition: 100% GOTS-certified cotton, organic and ethically sourced.
  • Fabrics Weight: Light cotton, 313g.
  • Texture and Feel: Smooth to the touch.
  • Colour and Pattern: Light blue background with all-over prints.
  • Stretchability: Four-way stretch.
  • Breathability: Regular.
  • Manufacturing: DE MARF is both designed and manufactured entirely in Italy, reflecting the country's renowned craftsmanship and design excellence.
  • Care Instructions: Wash at 30’ and below. Do not bleach and do not put in the dryer. Always turn inside out when washing and do not mix it with other garments. Durable when care instructions are followed.
  • Suggestion: Due to the prestige of the item, handle with care. The item is durable if care instructions are followed.
SUSTAINABILITY
  • All cotton/denim is GOTS-certified.
  • GOTS certification ensures textiles are organic and produced ethically, meeting strict environmental, labour, and social standards.
  • Strong regulations around farmer’s protection, minimum wage requirements and no child labour involved. 
  • To learn more about GOTS click here.

3 DIMENSIONAL EXPERIENCE

  • THE MESSAGE

    THE MESSAGE

    We work with artists to establish the inspirational messaging we want to deliver through our pieces.

  • THE ART

    THE ART

    Through the Artists, the messages are then transformed into their visual representation.

  • THE GARMENT

    THE GARMENT

    Through the DE MARF creative process, we turn that art into message-driven garments.

  • Herald Sun
  • The Rakish
  • Vogue
  • Wella collection show
  • Grazia
  • Elle
  • The US Paris
  • Forbes
  • Herald Sun
  • The Rakish
  • Vogue
  • Wella collection show
  • Grazia
  • Elle
  • The US Paris
  • Forbes

Our Mission

Inspiring people to chase their passions and leave their mark on the world, by transforming story- driven art into wearable garments.

INCLUDED IN OUR LIMITED-TIME OFFER

100% ethically sourced, organic light-cotton Tote Bag for one.
A1-sized replica of Benjamin Smith's artwork on canvas.
A sneak-peek into the upcoming collection.

MONEY BACK GUARANTEE

Our commitment to quality extends to our returns policy. You can return your DE MARF streetwear at any time, with no expiration date attached.

READ MORE

YOU ASKED. WE ANSWERED.

Can I return a piece after purchase?
  • Yes, you can return your piece whenever you like with no expiration date attached. To read the full return policy, please visit our "Shipping and Returns" page.
Why is the price premium?
  • First, there is the collaboration with artists to create the required artworks and specific stories behind them.
  • Second, the design process and hand-fitting of each individual garment, conducted in Milan. Each garment is created from scratch.
  • Third, the premium fabrics used, which are all made in Italy and GOTS certified (ecologically and ethically sourced).
  • Fourth, the manufacturing process is fully conducted in Italy, working with manufacturers responsible for some of the most famous Italian and French luxury brands.
  • Fifth, we do our best to ensure that everyone involved in the supply chain is paid and treated fairly. We achieve this by sourcing ethical fabrics and conducting the full production process in Italy, ensuring that ethical standards are applied across the full chain.
What makes DE MARF different?
  • At DE MARF, we strive to live with meaning and leave our mark in everything we do. Our goal is to create a brand that makes a positive impact in every area:
  • Meaningful clothing: each garment comes with an inspirational message, designed to empower people to seek their dreams.
  • Sustainability: respect for the environment is a must, but also fair treatment of everyone involved in the supply chain is equally important.
  • Quality: every piece is fully designed and produced in Italy, ensuring the highest quality standards.
  • Art: we strive to provide as much exposure as possible to emerging artists by giving them a wide reach and ensuring that the artist's name is prioritized in every collection.
  • Uniqueness: each DE MARF piece is unique and limited in quantities, making the purchase of our garments truly special.
Is DE MARF sustainable?
  • Yes. All the cotton-based fabrics used by De Marf are GOTS certified, meaning that we maintain high ecological standards (organic) and also ethical standards (for more information about GOTS, see the section "what does GOTS stand for?"). Other fabrics that don’t fall under the GOTS certification, are all recycled. 
  • Packaging, bags, and collateral are all made with sustainable sources. The manufacturing process is conducted in Italy, ensuring high ethical standards.
Is DE MARF a designer brand?
  • Yes. Luhniio Choi is the designer behind DE MARF. Luhniio previously worked for high-end fashion houses such as Pucci and Pronovias Group. He personally designed garments for celebrities like Beyonce, Bella Hadid, Rita Ora, and more. He also created custom-couture pieces under his personal brand. His creations have been featured in Vogue Italia, Grazia, Elle, and more.
Have more questions?
  • Use the live chat below, send us an enquiry, or click here to read our full FAQ's.

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