Privacy Policy

DE MARF PTY LTD (referred to as "DE MARF," "we," "us," or "our") is committed to protecting the privacy and security of the personal information we collect, use, and share in accordance with applicable data protection laws. This Privacy Policy outlines how we handle your personal information and the choices available to you regarding its collection, processing, access, and retention.

DATA CONTROLLER AND CONTACT DETAILS

Data Controller: DE MARF PTY LTD

ABN: 11 666 024 335

Address: Level 1, 2-4 Bridge Road, Richmond, Melbourne, Australia, 3121

Email: support@demarf.com

If you have any questions or concerns about this Privacy Policy or our data processing practices, please contact us at the above email address.

TYPE, PURPOSE, AND LEGAL BASIS OF PROCESSING

We collect and process personal information for the following purposes:

a) To fulfill orders and provide customer support, such as processing payments, shipping products, and addressing inquiries.

b) To manage customer accounts and maintain our relationship with customers.

c) To send marketing communications, promotional materials, and newsletters.

d) To analyze user consumption habits and preferences to improve our products and services.

The legal basis for processing your personal information includes:

a) Performance of a contract (i.e., processing an order or providing customer support).

b) Consent (i.e., when you have provided explicit consent to receive marketing communications).

c) Legitimate interests (i.e., for our internal business operations, improving our services, or detecting and preventing fraud).

SOURCE OF PERSONAL DATA

We collect personal information directly from you when you create an account, place an order, sign up for our newsletter, or interact with our customer support team. We may also collect personal information from third parties, such as payment processors, social media platforms, or analytics providers.

STUDY OF USERS’ CONSUMPTION HABITS AND CHOICES

We may analyze aggregated, non-personally identifiable data to study user consumption habits and preferences. This analysis helps us improve our products, services, and marketing efforts. We may also use third-party analytics providers, such as Google Analytics, to assist with this analysis.

HOW DE MARF PROCESSES PERSONAL DATA

Personal data collected through the Site are primarily processed using electronic and digital methods and tools. We implement necessary security measures to minimize the risks of destruction or loss, unauthorized access, or non-compliant processing of the data. However, due to the inherent nature of online data transmission, it is not possible to entirely eliminate the risk of unauthorized access or data dispersion. As a result, we recommend that you regularly ensure your computer is equipped with suitable software for protecting incoming and outgoing network data transmission (such as updated antivirus systems) and verify that your Internet service provider has implemented appropriate security measures (e.g., firewalls and spam filters).

COMPULSORY OR OPTIONAL NATURE OF PROVIDING PERSONAL DATA

Aside from browsing data (which is governed by our cookie policy), providing personal data to DE MARF through the Site for purposes such as responding to user inquiries, marketing activities, consumer behavior analysis, and communication with our partner companies is voluntary and optional. Failing to provide such data will not hinder your use of the Site but may prevent DE MARF from addressing your requests for information or assistance, or from sending updates and communications about products, sales, promotional campaigns, events, and other initiatives.

Providing personal data, particularly your name, email address, postal address, phone number, and bank details (for credit card payments) in the purchase form, is necessary for entering into a contract for the purchase of products through the Site. Failure to provide this data may result in the inability to complete a purchase on the Site.

Furthermore, providing certain personal data may be required for the provision of other services on the Site, to comply with the sale or to fulfill obligations arising from laws or regulations (e.g., anti-money laundering legislation). Consequently, failure to provide such data may be considered a legitimate and justified reason for not executing the purchase contract or providing related services.

When required, the compulsory or optional nature of data provision will be indicated by adding an appropriate symbol (*) to the information necessary for service provision and product purchase on the Site. Failure to provide personal data marked as optional will not result in any restriction or disadvantage to the user.

CATEGORIES OF PERSONAL DATA RECIPIENTS

We may share your personal information with the following categories of recipients:

a) Payment processors, for the purpose of processing your payment.

b) Shipping and logistics providers, to deliver your order.

c) Marketing service providers, for sending newsletters and promotional materials.

d) Analytics providers, to help us improve our services.

e) Legal and regulatory authorities, as required by law.

DATA STORAGE PERIOD

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected or as required by law. After this period, your personal information will be deleted or anonymized.

RIGHTS GRANTED TO THE USER

Under applicable data protection laws, you may have the following rights:

a) The right to access your personal information.

b) The right to rectify any inaccurate or incomplete personal information.

c) The right to erase your personal information, subject to certain legal exceptions.

d) The right to restrict the processing of your personal information.

e) The right to data portability, allowing you to obtain a copy of your personal information in a structured, commonly used, and machine-readable format.

f) The right to object to the processing of your personal information, particularly in cases where it is based on our legitimate interests.

g) The right to withdraw consent for processing your personal information, where applicable.

To exercise any of these rights or to make a complaint about our data processing practices, please contact us at the email address provided in Section 1.

We may require you to provide identification to verify your identity when exercising your rights. We will respond to your request within a reasonable timeframe and in accordance with applicable laws.

In addition to contacting us directly, you also have the right to lodge a complaint with your local data protection authority if you believe that our processing of your personal information violates applicable data protection laws.

This Privacy Policy may be updated periodically to reflect changes in our data processing practices or applicable data protection laws. We will notify you of any significant changes by posting an updated version of the Privacy Policy on our website, along with a notice on the homepage.

By continuing to use our services after the effective date of any updates, you acknowledge and agree to the terms of the updated Privacy Policy.