Direction Jacket DM
Direction Jacket DM
Direction Jacket DM
Direction Jacket DM
Direction Jacket DM
Direction Jacket DM
Direction Jacket DM
Direction Jacket DM
Direction Jacket DM
Sale
Sale
Sale

Direction Jacket DM

All over hand-pressed prints light blue denim jacket. Prints inspired by the art of Benjamin Smith. Classic collar, front button fastening, two chest flap pockets and two side pockets.
$1,050.00 $525.00 AUD
Sale
Tax & Duties included. Free Express Shipping Worldwide.
Size
Size guide

Alessandro is wearing L - His measurement:

  • Height 189cm (6’2”)
  • Chest 99cm (39")
  • Waist 76cm (30")
  • Hips 93cm (36.5")

Blake is wearing L - His measurement

  • Height 189cm (6’2”)
  • Chest 87cm (34”)
  • Waist 74cm (29”)
  • Hips 87 cm (34”)
Size Spec Description (CM) S M L XL XXL
A - Body Length 54.5 56 57.5 59 60.5
B - Chest Width (buttoned up) 54.5 56.5 58.5 60.5 62.5
C - Back wide shoulder 49.6 50.8 52 53.2 54.4
D - Sleeves Length + Cuff 65 66 67 68 69

Made In Italy

Impeccable Quality

Ethical Production

Eco-Friendly

Designer Garment

Limited Edition
Only 5 left in stock. Order soon.

Free shipping/returns. Tax & Duties Included.

Return At Any Time | Lifetime Guarantee

$208USD Gift With Purchase

  • Limited Edition
  • Made In Italy
  • The Chasing Drop
  • Free Shipping
  • Limited Edition
  • Made In Italy
  • The Chasing Drop
  • Free Shipping
  • Limited Edition
  • Made In Italy
  • The Chasing Drop
  • Free Shipping

PRODUCT DETAILS

KEY FEATURES
  • 100% Made in Italy with luxury Italian fabrics.
  • GOTS organic fabrics and ethical production.
  • Denim Hybrid Jacket with jersey hood and sleeves.
  • Removable hood and sleeves, the piece can be turned into a vest.
  • Silver denim buttons with lasered DE MARF logo.
  • 4 Outer pockets.
  • Inner monogram DE MARF lining.
  • Front laser-printed artwork details.
  • Engineered printed rear artwork with a real paint feel.
  • Rear Artwork with a hand-made-on-garment feel.
MEANING BEHIND THE GARMET
  • The piece is inspired by the FREEDOM ARTWORK, designed by Benjamin Smith. See below the artist’s interpretation:
  • "This piece is centred on time; the thought of time passing, using time wisely, spending time with who we love and doing what we love, and sacrificing time for working hard now to bring freedom in the future. The symbols representing “the clock” have different colours and shapes; everyone values and prioritizes time differently. The point is that we ONLY live once…time is the most precious currency in this world and how we spend it, will determine the difference between happiness and regret."
CREATIVE DIRECTOR
  • Luhniio Choi, DE MARF's creative director, has worked for some of the major fashion houses worldwide, with his creations being featured in VOGUE, WELLA Collection Show, GRAZIA, ELLE, THE US PARIS, FORBES, and more.
  • Previously designed garments for celebrities such as BEYONCE, RITA ORA, BELLA HADID, and more.
FABRICS, COLOUR, FEEL & CARE
  • Fabrics Composition: 100% GOTS-certified cotton/denim, organic and ethically sourced.
  • Fabrics Weight: 13oz Denim.
  • Texture and Feel: Mid-authentic rigid.
  • Colour and Pattern: Light blue denim with engineered hand-pressed prints.
  • Stretchability: No stretch.
  • Breathability: Regular.
  • Manufacturing: DE MARF is both designed and manufactured entirely in Italy, reflecting the country's renowned craftsmanship and design excellence.
  • Care Instructions: Wash at 30’ and below. Do not bleach and do not put in the dryer. Always turn inside out when washing. Durable when care instructions are followed.
  • Suggestion: Due to the prestige of the item, handle with care. The item is durable if care instructions are followed.
SUSTAINABILITY
  • All cotton/denim is GOTS-certified.
  • GOTS certification ensures textiles are organic and produced ethically, meeting strict environmental, labour, and social standards.
  • Strong regulations around farmer’s protection, minimum wage requirements and no child labour involved. 
  • To learn more about GOTS click here.

3 DIMENSIONAL EXPERIENCE

  • THE MESSAGE

    THE MESSAGE

    We work with artists to establish the inspirational messaging we want to deliver through our pieces.

  • THE ART

    THE ART

    Through the Artists, the messages are then transformed into their visual representation.

  • THE GARMENT

    THE GARMENT

    Through the DE MARF creative process, we turn that art into message-driven garments.

  • Herald Sun
  • The Rakish
  • Vogue
  • Wella collection show
  • Grazia
  • Elle
  • The US Paris
  • Forbes
  • Herald Sun
  • The Rakish
  • Vogue
  • Wella collection show
  • Grazia
  • Elle
  • The US Paris
  • Forbes

Our Mission

Inspiring people to chase their passions and leave their mark on the world, by transforming story- driven art into wearable garments.

INCLUDED IN OUR LIMITED-TIME OFFER

100% ethically sourced, organic light-cotton Tote Bag for one.
A1-sized replica of Benjamin Smith's artwork on canvas.
A sneak-peek into the upcoming collection.

MONEY BACK GUARANTEE

Our commitment to quality extends to our returns policy. You can return your DE MARF streetwear at any time, with no expiration date attached.

READ MORE

YOU ASKED. WE ANSWERED.

Can I return a piece after purchase?
  • Yes, you can return your piece whenever you like with no expiration date attached. To read the full return policy, please visit our "Shipping and Returns" page.
Why is the price premium?
  • First, there is the collaboration with artists to create the required artworks and specific stories behind them.
  • Second, the design process and hand-fitting of each individual garment, conducted in Milan. Each garment is created from scratch.
  • Third, the premium fabrics used, which are all made in Italy and GOTS certified (ecologically and ethically sourced).
  • Fourth, the manufacturing process is fully conducted in Italy, working with manufacturers responsible for some of the most famous Italian and French luxury brands.
  • Fifth, we do our best to ensure that everyone involved in the supply chain is paid and treated fairly. We achieve this by sourcing ethical fabrics and conducting the full production process in Italy, ensuring that ethical standards are applied across the full chain.
What makes DE MARF different?
  • At DE MARF, we strive to live with meaning and leave our mark in everything we do. Our goal is to create a brand that makes a positive impact in every area:
  • Meaningful clothing: each garment comes with an inspirational message, designed to empower people to seek their dreams.
  • Sustainability: respect for the environment is a must, but also fair treatment of everyone involved in the supply chain is equally important.
  • Quality: every piece is fully designed and produced in Italy, ensuring the highest quality standards.
  • Art: we strive to provide as much exposure as possible to emerging artists by giving them a wide reach and ensuring that the artist's name is prioritized in every collection.
  • Uniqueness: each DE MARF piece is unique and limited in quantities, making the purchase of our garments truly special.
Is DE MARF sustainable?
  • Yes. All the cotton-based fabrics used by De Marf are GOTS certified, meaning that we maintain high ecological standards (organic) and also ethical standards (for more information about GOTS, see the section "what does GOTS stand for?"). Other fabrics that don’t fall under the GOTS certification, are all recycled. 
  • Packaging, bags, and collateral are all made with sustainable sources. The manufacturing process is conducted in Italy, ensuring high ethical standards.
Is DE MARF a designer brand?
  • Yes. Luhniio Choi is the designer behind DE MARF. Luhniio previously worked for high-end fashion houses such as Pucci and Pronovias Group. He personally designed garments for celebrities like Beyonce, Bella Hadid, Rita Ora, and more. He also created custom-couture pieces under his personal brand. His creations have been featured in Vogue Italia, Grazia, Elle, and more.
Have more questions?
  • Use the live chat below, send us an enquiry, or click here to read our full FAQ's.

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